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As a musician apart from entertaining people, your main objective is to sell as many albums as possible. But how will people buy your albums if they’ve never even heard of you?
There is no point in recording the greatest album of all time if no one even knows about you, you might as well have not even bothered recording. WHAT A WASTE!
Musicians are on the hunt for publicity and it’s nearly impossible and hard for the “not so famous” musicians to get attention from the media. Luckily for them, there are professionals known as Public Relations Practitioners or Publicists who know how to work with the media. Given the task on time, PRP’s and publicists can work wonders on a musician’s career within a blink of an eye. After all, these people are the binding rope between the musicians and the media.
Whether famous or not, or no matter how bad of a singer you are, the fact that people know you is HIGH PRIORITY and these professionals will make sure that you get media exposure at all times.
Take Lira for instance, she was originally known as a kwaito artist, she then changed to soul music and she became huge in the industry. Her PRP made sure that she got all the media exposure she could get in order to make people aware of Lira's new image.
When she finally made it in the soul music genre, you heard her songs on every radio station, she was on TV doing interviews, if it wasn’t interviews she was performing or involved in anti-piracy campaigns or just simply attending social events that had absolutely nothing to do with music.
Social media has affected the music industry in a positive way, as it has made the publicists job much more easier. Everybody was talking about her on facebook, twitter you name it, she was the talk of the town and she still is,because her prp or publicist is awake. Her publicists made sure that she was everywhere at all times building an image and acquainting herself with the public and the media.
Take Lira for instance, she was originally known as a kwaito artist, she then changed to soul music and she became huge in the industry. Her PRP made sure that she got all the media exposure she could get in order to make people aware of Lira's new image.
When she finally made it in the soul music genre, you heard her songs on every radio station, she was on TV doing interviews, if it wasn’t interviews she was performing or involved in anti-piracy campaigns or just simply attending social events that had absolutely nothing to do with music.
Social media has affected the music industry in a positive way, as it has made the publicists job much more easier. Everybody was talking about her on facebook, twitter you name it, she was the talk of the town and she still is,because her prp or publicist is awake. Her publicists made sure that she was everywhere at all times building an image and acquainting herself with the public and the media.
Ask your mom if she knows who Lira is and I bet you she won’t hesitate to say "yes I do", all thanks to her publicist who did an extraordinary job in getting people to eat, drink and sleep Lira.
and also you talent counts a lot so if you are talentless we won't support you
ReplyDeletei agree lucky.bt u might b very talented but it doesnt mean we wil knw abt you
ReplyDeletei went on to ask my mother who is lira
ReplyDeleteand her reply was
that girl who who is always reported in a good manner in the media
you see what I mean, a good PRP doesnt sleep and having a well mannered artist like Lira makes the PRPs job easy because she is focusing on the positives and doesnt have to focus on crises management
DeleteIt shows that a good PRP doesnt sleep and that is why we do not come cheap. Having a well behaved artist like Lira makes it easy for the PRP because he or she doesnt have to focus on the negatives and crisis management
Deleteobviously you must start somewhere and you will slowly but surely grow. to be a good musician you must know and understand your target audience and make sure that you meet their expectations.
ReplyDeleteexactly my point. Why in your right mind would you go and perform a song likr HLOKOLOZA to pensioners wheen that song is ment for youngstars at parties. this is the reason why some artists do not make it because they target the wrong audience just because they have to perform, not considering the fact that it is also about sales.
Deleteyour blog reminds me of the time the createor of the Apple company created form of downloading music from websites for free which made musicians worry because they were not paid for that till the creation of buying music online was created...music and social network almost go hand in hand...its a matter of revenue
ReplyDeletethat is why a gOOd PRP should be hired to do all this for the musician because a musician wont think of using this strategy right away
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