LIGHTS, CAMERA AND FASHION!This was what the South African Music Awards we’re all about last week.
In case you’ve forgotten, let me
remind you. The purpose of this event is to celebrate and acknowledge our local
musical icons for their roles in the music industry.
Yes, it is a prestigious carpet
event and one has to look the part, but the focus has changed a bit. The samas
are now all about who is wearing what? Designed by whom? And where the shoes
are imported from? This automatically creates publicity for the designers at
hand, which is a great way for them to get their names out there.
 |
TALK OF THE NIGHT: Tv and radio personality Minnie Dlamini
at the samas.SOURCE
|
Dlamini was the talk of the night, not because she presented a certain category
at the event, but purely because of the dress she wore that night designed by
DFC.
This is a musical event after all, and surely the focus should be on music, but brands have made this a platform to sell everything from fragrance to shoes, LINK. Can somebody please point out the melody in that?
There is a
reason why it is called the South African Music Awards and not the South
African Fashion Awards, although it wouldn’t be such a bad idea to put the two
together. In fact it would be a great business partnership between the music
industry and the fashion industry because clearly the two go hand in hand, the
people have spoken.
Imagine
this, “ladies and gentlemen, welcome to the 1st annual MTN SOUTH
AFRICAN MUSIC AND FASHION AWARDS” (samfa), hosted by yours truly and dressed by …….
Wouldn’t that be something?
