LIGHTS, CAMERA AND FASHION!This was what the South African Music Awards we’re all about last week.
In case you’ve forgotten, let me
remind you. The purpose of this event is to celebrate and acknowledge our local
musical icons for their roles in the music industry.
Yes, it is a prestigious carpet
event and one has to look the part, but the focus has changed a bit. The samas
are now all about who is wearing what? Designed by whom? And where the shoes
are imported from? This automatically creates publicity for the designers at
hand, which is a great way for them to get their names out there.
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TALK OF THE NIGHT: Tv and radio personality Minnie Dlamini
at the samas.SOURCE
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Dlamini was the talk of the night, not because she presented a certain category
at the event, but purely because of the dress she wore that night designed by
DFC.
This is a musical event after all, and surely the focus should be on music, but brands have made this a platform to sell everything from fragrance to shoes, LINK. Can somebody please point out the melody in that?
There is a
reason why it is called the South African Music Awards and not the South
African Fashion Awards, although it wouldn’t be such a bad idea to put the two
together. In fact it would be a great business partnership between the music
industry and the fashion industry because clearly the two go hand in hand, the
people have spoken.
Imagine
this, “ladies and gentlemen, welcome to the 1st annual MTN SOUTH
AFRICAN MUSIC AND FASHION AWARDS” (samfa), hosted by yours truly and dressed by …….
Wouldn’t that be something?
Well i do can agree with your suggestion/idea, because the fashion shows in S.A do not get too much media airtime like the SAMA's, but lets hope the fashion designers will one day voice out that idea to the relevant people.
ReplyDeleteits time we did something different. its either we have a seperate show for fashion or we just put the to together.
DeleteI also agree with you the purpose of the sama is to acknowledge our musicians not to promote brands. You have a point the two can make a good collaboration.
ReplyDeletebut on the other hand it will come to a point where e have to compare the two and maybe start loosing interest because maybe the other will be better than the other, People like somizi wearing strange outfits that will end up overpowering the whole event.
DeleteThe two would really make such a good Collaboration, but for now that its not yet official, people should stick to what the event is about and nothing else. The other reason why our local artists die broke is because people tend to judge them of what they are wearing and designed by who.
ReplyDeleteso i guess that puts pressure on them to buy expensive clothes they cant even afford just to please their fans.
DeleteIts all about entertainment i must say...........
ReplyDeleteyes and fashion does entertain us especially the lies of Somizi. That person makes a statement, PERIOD.ugly or not he wears what he wears and we talk about, which is the whole purpose of it, ITS TO TALK ABOUT IT.
Deletegirl at the end you know music and fashion goes together.
ReplyDeleteHench i say its time to merge the two together. from SAMAs to SAMFA (south african music and fashion awards).
DeleteIt would be a great idea to have the music awards mixed with fashion awards but what would make them even more amazing is if they dont have nominations on the fashion awards, they should just pick them out randomly.
ReplyDeletei think it should be the the public who votes.
DeleteWe people never stick to the script, that's just how it is. We always focus on the wrong things at the wrong time. So music and fashion mixed together would be a good idea..it's already happening, it's just that it has not yet been acknowledged.
ReplyDeleteWhy dont we PR students do something about it?We have the skills to do it, so why not?
DeleteWell I think that is all is about to out celebrities, they always about fashion and attention.
ReplyDeleteThey use the music platform to get themselves out there, but I do not hear the melody in fahion at the SAMAS, not now anyway
Deleteits not a bad idea that they use the samas as a platform to advertise their designers but they should not forget to mention the word MUSIC and who they expect to win.
Delete