Unless you have a massive record label tailing you and are able to afford a PRP to head up your media relations, then I suggest you read this because “we”, PRPs don’t come cheap.
Self-promoting or marketing your own music is an important skill not everybody possesses, but luckily for you, I have a few tips to help you get started. PR is an on-going process that won’thappen overnight but it will be worth it.
IDENTIFY YOUR GOALS- Have a clear mind on what you want to promote and why, it can be a concert, a tour or your latest single. Just do one thing at a time or else you will be biting off more than you can chew.
TARGET THE RIGHT AUDIENCE- Emphasis on the word RIGHT. There is nothing more boring and embarrassing than performing to an audience that doesn’t find your music entertaining and fun because it’s not their style. That is just a NO NO! Don’t perform for a random audience because your desperate to get yourself out there, it will be of no use.
TARGET THE RIGHT AUDIENCE- Emphasis on the word RIGHT. There is nothing more boring and embarrassing than performing to an audience that doesn’t find your music entertaining and fun because it’s not their style. That is just a NO NO! Don’t perform for a random audience because your desperate to get yourself out there, it will be of no use.
MAKE STATEMENT- Try to stand out amongst other musicians, be appetising. Do not bore people because the sad truth is that there are other good music hopefuls who might be better than you.
BE ENTICING- Truth be told, we all love freebies. So use the old fashioned way to get what you want, BRIBE, but do it in a subtle manner! It’s unethical but it will do the trick. Give free tickets to your show or give free drink passes to all industry personnel who come to check you out on your show.
BE ENTICING- Truth be told, we all love freebies. So use the old fashioned way to get what you want, BRIBE, but do it in a subtle manner! It’s unethical but it will do the trick. Give free tickets to your show or give free drink passes to all industry personnel who come to check you out on your show.
BRANDING- Do what you need to do to get your name out there, just as long as it’s legal. Have stickers or badges made, have t-shirts printed, everything and anything that has your brand on it.
DO NOT LOOSE YOUR CONTACTS- Plain and simple, keep in regular contact with your contacts in the industry, you NEED these people.
It is aleways the case that in order for you to go high as an artist you have to bribe, or else you can;t survive in this iderstie of music.
ReplyDeleteIn this business its all about WHO YOU KNOW and so much about WHAT YOU KNOW. so you need to step on somebodies toes to get what you want
Deletewon't branding cost the artist alot of money?
ReplyDeleteit will, but what if the artist does not have a record label tailing him to pay for his publicity and all, then the artist is forced to do it himself and prays it pays off.
DeleteI enjoyed reading this, I actully like the part about (making a statement). As a musician, one needs to have a personal identity, a lot of people like to follow in the footsteps of other established mucisians and are not original. If people are to love and follow you as a musician, let them love you for the real you! Well said Lorraine.
ReplyDeleteThanks so much Prof Nic. its time musicians started being original and stopped being copy cats. Originality is the way to go.
DeleteLorraine, some people don't find it as easy to communicate and sell themselves to other people. I mean look at Siphokazi, for example, she is very very quiet and shy. Thanks to her managers she was sold very well to the public as a musician. Now others find networking as the easiest thing to do while others it would take a whole lot more.
ReplyDeleteThat is why it also inportant to engage yourself in social networks which also speak for you. Siphokazi is shy but she can sell herself through social media its as simple as that.
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